The journal Media and Communication deeply explores the pivotal role of media and communication in modern society, especially how they shape social structures and individual lives against the backdrop of globalization and digitization. The journal encourages researchers to adopt an interdisciplinary perspective to analyze the development of media content, communication technologies, audience behavior, and communication policies, as well as the impact of these developments on social values, cultural identity, and ethical standards.

Furthermore, the journal also focuses on how media and communication can facilitate or hinder public discussion and democratic participation, as well as their role in building social consensus and driving social change. Through in-depth analysis of organizational communication and personal communication patterns, the journal reveals the importance of media and communication in promoting information sharing, strengthening social connections, and forming public opinion.